VERACRUZ™ FASHION SCARF
TO BENEFIT SUSAN G. KOMEN FOR THE CURE
To date, A&A Optical has donated over $50,000 to the Susan G. Komen Foundation and is committed to support the promise to save lives and end breast cancer forever by developing creative programs to drive additional support and awareness to the cause.
This October, A&A Optical introduces its first limited edition VeraCruz™ fashion scarf to commemorate national breast cancer awareness month. A&A Optical encourages their customers, families and friends to take this opportunity to join them in the fight for the cure. The limited edition scarf is available for retail purchase through A&A Optical sales representatives or on the website, aaopticalco.com. $2.00 from the sale of each scarf will go to benefit the Susan G. Komen for the Cure. Customers can receive free scarves for their office or retail shop by purchasing a minimum quantity of VeraCruz™ eyewear through A&A Optical's Fashionable Fight offer releasing in October 2009.
A&A Optical Company furthers the Susan G. Komen for the Cure message through the dynamic VeraCruz™ collection. Look for the pink ribbon on all VeraCruz™ frames.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer forever. In 1982 that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to fight against breast cancer in the world. For more information, visit www.komen.org.
A&A OPTICAL SIGNS ON RON JAWORSKI AS SPOKESMAN FOR XXL™ EYEWEAR
"Ron Jaworski's dynamic TV personality on Monday Night Football, his high profile background as a former NFL player and his highly successful business ventures make Ron the ideal spokesperson for A&A's XXL brand. We are thrilled to have Ron Jaworksi on our A&A team and we believe our partnership with Ron will be instrumental to XXL's growth and the brands' expansion into future licenses," commented Robert Liener, A&A Optical President and CEO.
Ron will be appearing/featured in advertising and marketing campaign launching the first quarter 2009 wearing classic XXL™SUN sunwear styles and modern ophthalmic frames.
About XXL eyewear
Launched in 2003, XXL™ eyewear has become one of A&A Optical's strongest house brands. XXL™ brand embodies premium quality eyewear engineered to function and to fit the fit challenged male, while being responsive to the demands of the modern male consumer; offering eyewear in unique styles, textures and colors in innovative materials. All XXL™ styles contain longer temples to match the ample head space. Available in a variety of materials; titanium, memory metal, beta titanium, plastics, semi-rimless, plastic-metal combinations, and sunwear. XXL™ brand eyewear is marketed to Ophthalmologists, Optometrists and eye care retailers throughout the United States, Mexico, Canada, Latin America, Central America, the Caribbean, and just recently, Europe.
A&A OPTICAL COMPANY ANNOUNCES NEW COMPANY ENTITY, A&A OPTICAL PORTUGAL
A&A Optical Company announces the formation of a new company entity, A&A Optical Portugal. A&A Optical Portugal, located in Lisbon, Portugal, is a wholly owned subsidiary of A&A Optical Company, and will serve as its headquarters for the European market. A&A Optical has experienced increasing sales opportunities in the European markets over the past few years which prompted the development of this new company entity.
"We have found the European market to be a viable distribution point which is crucial to our company's future growth", commented Robert Liener, A&A Optical, President/CEO. "We are committed to better serve our growing base of world-wide customers in the vibrant European markets and to increase our brand equity on a more global scale; this will take our company to the next level."
Emma Jacquier, has been export sales manager for A&A Optical for the past 3½ years, is currently managing the Lisbon, Portugal sales office.
About A&A Optical Company
A&A Optical Company was founded in 1971 by Alex and Agnes Liener. In 37 years the privately owned company has developed and brought to the market, 6 in-house eyewear brands, one licensed brand and over 300 eyewear styles covering all market segments. A&A Optical offers the ultimate selection in premium eyewear to Optometrists, Ophthalmologists and eye care retailers throughout the United States, Mexico, Canada, Latin America, Central America, the Caribbean, and European markets. From unique, one of a kind looks, European inspired designs to classic value styles, A&A Optical is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the eyewear dispensary and retailer. A&A Optical is committed to providing its partners the "Ultimate Eyewear Buying Experience".
A&A Optical Company eyewear brands: Jalapenos, PEZ, XXL, Cruz, Alexander Collection, VeraCruz and New Globe.
January-February 2010 Newsletter
