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A&A OPTICAL SIGNS LICENSING AGREEMENT WITH CREMIEUX

 

A&A Optical announces an exclusive licensing agreement for the design, development, and distribution of Cremieux Eyewear. The agreement includes distribution of men’s ophthalmic eyewear in the United States and multiple countries around the world. Cremieux Eyewear will launch in Fall 2017.


Robert Liener, A&A Optical President/CEO, commented: “I am pleased to announce that A&A Optical has signed a licensing agreement with Cremieux. Cremieux is a French based company of fine menswear and accessories sold around the world and exclusively in the US through Dillard’s department stores. We are very excited to partner with the Cremieux family to develop a lux and distinguished men’s eyewear collection. After a collaborative process with the Cremieux team, the new collection is in the final stages of design.”

Stephane Cremieux, Cremieux CEO said: “We are excited to partner with a family owned company like ours, A&A Optical, to license the Cremieux brand in eyewear. With Cremieux eyewear, consumers will be able to get our vision of elegance. Like every other Cremieux product, Cremieux Eyewear collection includes the finest materials from all over the world."


ABOUT CREMIEUX
Cremieux is a French tailored preppy brand started by Daniel Cremieux in 1976 in Saint-Tropez, on the French Riviera. Daniel Cremieux invented what is commonly referred to today as Preppy style by showcasing bright colors when people were wearing dark tones and inventing patchwork items such as sweaters, shirts, and mixing them with club stripe ties. Today the brand, still a family business is at the helm of Stephane Cremieux.

 

Cremieux is a rich combination of classic and contemporary styles. Artisan designers bring together a contemporary classic style mixed with a timeless French Riviera touch to create a unique luxury line tailored with the finest materials. Cremieux is defined by its details, quality, and chic elegance and is perfect for the dapper businessman or the styleconscious young executive.



A&A OPTICAL THANKS YOU FOR 45 YEARS OF BUSINESS

 

A&A Optical announces the release of new ophthalmic (3 new styles, 6 skus) and sun (3 new styles, 7 skus) collections from Jimmy Crystal New York. The designer collection is comprised of striking designs reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski® crystals. With iconic eye shapes and shimmering stone patterns, there is a style for every taste, every occasion and every day. Jimmy Crystal New York was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear and sunglasses in hand-cut acetate, metal and combinations. #shineglimmerglow in Jimmy Crystal New York™.  

Walter Roth, Product Development Manager, describes the new Jimmy Crystal New York collections. “This season’s collections explore color in frame materials and in crystal jewelry arrangements. The challenge is to do this in a fashionable yet elegant manner. The result— alluring and dramatic eyewear that the modern woman can wear every day and for a night on the town."

Dazzling Ophthalmic Eyewear
From exotic prints to dreamy organic swirls, ophthalmic styles shine day and night.

 

Fashionable Crystal Sunglasses
Jimmy Crystal New York sunglasses are available in multiple unique styles, shapes and materials. Styles include CR-39 or nylon lenses made in Italy so the frames are as safe in the sun as they are beautiful and eye-catching.

Ask your sales consultant about Shine – the Jimmy Crystal New York™ Rewards Program and its exclusive benefits.

A&A Optical Company brand portfolio includes house brands: Alexander Collection, XXLEyewear, CruzEyewear, JalapenosEyewear, Seventy one, and New Globe. Licensed brands include: Jimmy Crystal New York, Crocs Eyewear, and Pez® Eyewear. For more information, contact A&A Optical at 800-492-4465 or visit www.aaopticalco.com.



A&A OPTICAL THANKS YOU FOR 45 YEARS OF BUSINESS

 

Robert Liener, A&A Optical President/CEO thanks you, our customers, for your loyalty and patronage the last 45 years. Check out the anniversary special, 45 Days of Savings, for ways to save on frames, grow your business, and build profits. Log-in to your online account or ask your Sales Consultant for more details.

 



A&A OPTICAL CELEBRATES 45 YEARS 

 

A&A Optical is proud to announce its forty-fifth year in business. In a competitive industry where companies have come and gone, A&A Optical has achieved four and half decades of delivering innovative products and exceptional customer service to optical dispensaries. A&A Optical will commemorate this milestone with a number of special promotions and marketing collateral throughout 2016.

 

A&A Optical began operations in 1971 when Alexander and Agnes Liener (A&A’s namesake) began distributing frames throughout Texas. Forty-five years later, as the company and its customer base has grown internationally, A&A Optical is still family owned and operated, under the leadership of President and CEO Robert Liener. Continuing to emphasize customer service and the buying experience, A&A currently offers a selection of premium eyewear with nine established collections including four licensed brands.

 

President and CEO Robert Liener is extremely proud of this achievement. Liener said: “I would like to thank our employees, sales consultants, and of course our customers for the success we have achieved in the past forty-five years. This anniversary is proof of our continued commitment to offer premium products and exceptional customer service. As I think about the next four decades, we will continue to pursue improvements on our current processes, venture into new markets and release new premium eyewear, while continuously offering our customers the ultimate eyewear buying experience.”

 

To start commemorating the anniversary, A&A releases the 2016 Look Book: 45. The new look book features a comprehensive timeline of A&A’s history; from the first brand launched (fAn’Asy) to recent collection launches. The product catalog also features new eyewear releases as well as fashion editorials which connect A&A’s eyewear with the latest fashion trends.

 

The 2016 Look Book: 45 is available in print and online format. View the digital Look Book at aaoqr.info/2016LookBook or www.aaopticalco.com. For a copy, call A&A Optical at 800-492-4465.



A&A OPTICAL ANNOUNCES THE INTRODUCTION OF CROCS EYEWEAR JUNIOR COLLECTION  

A&A Optical announces the introduction of Crocs™ Eyewear Junior Collection. The new frame styles for youth will release nationwide in January 2016.

The Crocs™ Eyewear Junior Collection features the brand’s signature spirit, with the vibrant colors and comfort kids love. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and durable with minimal wear and tear.

This collection features an assortment of wearable shapes and a bold mix of colors for boys and girls. Available in sizes: 45 to 49 with a competitive price point. A&A Optical will release four junior styles (12 skus total) in January 2016. Customers will be able to order Crocs™ Eyewear Junior styles from A&A Optical sales consultants, customer service representatives and the aaopticalco.com website beginning January 2016. Pre-order sales are available through A&A Optical Sales Consultants.

Robert Liener, A&A Optical President and CEO, is excited about the brand extension: “The success of Crocs™ Eyewear in its first year of sales has far exceeded expectations. Since the inception of the eyewear brand’s launch, many of our customers have requested smaller sizes for kids. We listened and we are excited to announce the launch of the Crocs™ Eyewear Junior collection in January 2016, with super lightweight and colorful styles that are the essence of Crocs™ Eyewear. By Vision Expo East, there will be eight styles in the collection.”

 

 

About Crocs™

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocs



A&A OPTICAL ANNOUNCES STYLE YOUR CROCS EYEWEAR CONTEST AND RELEASE OF DIY DISPLAY GUIDES 

  

A&A Optical announces a new contest, Style your Crocs Eyewear. Customers are invited to "style" Crocs Eyewear in their dispensary and submit vignette photos to A&A Optical. The first 20 entries will receive a free Crocs Eyewear frame. Three display winners will be selected on November 30, 2015. Prizes include: $125 Gift Card, $75 Gift Card and $50 Gift Card. Entries may be submitted via email: aaoptical@aaopticalco.com, posted to A&A Optical's Facebook page, or shared on social media sites: Pinterest and Twitter. Hashtag #styleyourcrocseyewear.

 

In an effort to inspire creativity and offer helpful merchandising tips for these displays, A&A Optical will release a series of DIYD (Do It Yourself Display) Guides for Crocs Crocs Eyewear. These "how to guide" will feature themed displays and a corresponding list of props (including retailers of purchase and cost). The guides are a source for inspiration and point of reference for DIY merchandising ideas.

 

The first guide, the Crate DIYD Guide, offers a bright season-less display inspired by the colorful Crocs Eyewear frames. A cohesive, tonal color palette creates a visually impactful display and attracts attention to the vibrant frame colors. Additional Crocs merchandising ideas can be found on the A&A Optical Pinterest Page, under the Style Your Crocs Eyewear board.

 



A&A OPTICAL INTRODUCES JIMMY CRYSTAL NEW YORKTM BIRTHSTONE READER COLLECTION 

  

A&A Optical introduces the all new Birthstone Readers from luxury collection: Jimmy Crystal New York. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. Jimmy Crystal New York was established in 1991 and is renowned for fashion-forward designs and superior quality accessories. Designer pieces include ophthalmic eyewear, sunglasses and reading glasses in acetate, metal and combinations.

 

Love at First Sight. Sparkling with vibrant color and birthstone inspired Swarovski Crystals, there’s a style for every month of the year. Birthstone Reader (JCR362) is available in +1.50, +2.00, and +2.50. Birthstone Colors: Siam (January), Amethyst (February), Aquamarine (March), Clear (April), Emerald (May), Light Amethyst (June), Fuchsia (July), Peridot (August), Sapphire (September), Light Rose (October), Topaz (November), and Blue Zircon (December).

MARKETING: Each Birthstone Reader (JCR362) frame is shipped with a suede frame pouch. The Birthstone Reader package includes 12 Birthstone Readers (JCR362) and one 12-piece display.

 



A&A OPTICAL ANNOUNCE NEW EYEWEAR COLLECTION: SEVENTY ONETM

  

A&A Optical announces the launch of new eyewear collection, Seventy one™, An ode to yesteryear, Seventy one™, named for the inception year of A&A Optical, features adult eyewear styles for the millennial demographic that will release nationwide in April 2015.

A nod to indie-prep style, Seventy one™ is engineered for the millennial market with timeless shapes, organic color variations, and a unique fusion of materials and textures. Metal frames crafted with distinctive color stories, and acetate frames welded with bold metal accents are the collection’s signature style.

Robert Liener, A&A Optical President and CEO, is excited about the brand launch: “Near and dear to me, since 1971 is the year A&A Optical was founded, this house created collection will be a great addition to the family of brands that A&A has been known for, for over 44 years. ” Robert describes the collection: “The target demographic for the Seventy one™ eyewear collection is the millennial generation, older teens through post college age. The styles in the collection are hip, bold colored, high quality, and competitively priced. Thus far, feedback about the collection has been amazing.”

A&A Optical will release 12 adult styles (5 male, and 7 female styles) in April 2015. Customers will be able to order Seventy one™ eyewear from A&A Optical consultants, customer service representatives and the aaopticalco.com website beginning April 2015. The collection will be available for viewing and pre-ordering at Vision Expo East in New York.



A&A OPTICAL ANNOUNCES EXCLUSIVE AGREEMENT TO DISTRIBUTE CROCSTM EYEWEAR

 
 
A&A Optical announces an exclusive agreement to distribute Crocs™ eyewear throughout the United States. Crocs™ eyewear will feature adult eyewear styles that will release nationwide in January 2015.
Crocs™ eyewear interprets the relaxed and distinctly fun Crocs™ spirit, incorporating the unique style and creative design in terms of colors, shapes, materials and comfort of Crocs™ branded products. The collection uses an assortment of high quality materials such as ultra-lightweight stainless steel, hypo-allergenic silicone rubber and flexible polymer.
 
Comfort: Crocs™ eyewear features ergonomic designs to ensure an outstanding fit and lightweight feel.
Reliability: Each Crocs™ eyewear product is checked to ensure stringent quality and safety standards are met.
Origins:Crocs™ eyewear reflects the brand heritage by incorporating bold colors, sleek lines, and light-weight hypo-allergenic silicone rubber materials.
Colors: The unique palette of vibrant colors that is iconic to Crocs™shoes is used to enhance the aesthetics of the eyewear.
Styles: The collection features a comprehensive assortment of soft curving designs for women, clean-cut decisive lines for men, and as well as flexible materials for a fun and active lifestyle.
Robert Liener, A&A Optical President and CEO, commented: “I am excited about the introduction of Crocs™ eyewear. Crocs™ eyewear is the perfect complement to the A&A brand portfolio. The styles are colorful and use new high-tech materials to make the frames extremely lightweight. Everyone who has seen the collection is impressed by the look, feel and touch of the frames. The product will release in January and will be very competitively priced.”  
A&A Optical will release 12 adult styles (36 skus total) in January of 2015. Customers will be able to order Crocs™ eyewear from A&A Optical consultants, customer service representatives and the aaopticalco.com website beginning January 2015.
 
 
 
About Crocs™
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.
 
ABOUT A&A OPTICAL
Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer. Steady company growth has enabled A&A Optical to expand its global product distribution to reach Optometrists, Ophthalmologists and eye care retailers throughout the United States and Canada.
A&A Optical Company brand portfolio includes house brands: Alexander Collection, XXL, Cruz, Jalapenos, and New Globe. Represented brands include: Quiksilver, Roxy, Jimmy Crystal and Pez.
and L’Amy America have joined forces once again to launch a charity program that will provide eyewear to those in need. For every pair of A&A Optical


A&A OPTICAL DEBUTS NEW BOOTH DESIGN AT VISION EXPO EAST 2012

 

Function, comfort, ambiance and innovation were not the only factors taken into consideration when A&A embarked upon the design of its new tradeshow exhibit. Thoughtful consideration of customer feedback and the needs of A&A’s sales team led A&A to produce the “ultimate” exhibit which speaks to A&A’s company strategy to enhance and strengthen the company brand and complement its future marketing initiatives. 

The new exhibit blends light and dark wood tones highlighted with metallic accents for a sophisticated, yet warm and inviting atmosphere. The space is divided up into eight brand shops, placing emphasis on brand lifestyle and encouraging guests to touch and try on the product. Global brands were allotted more space to reinforce their brand and lifestyle stories. The exhibit walls incorporate cut outs which create a welcoming, open atmosphere and clear lines of sight across the space. Tables were slimmed down to allow for more intimate engagement between A&A consultants and their customers.

 

A&A Optical’s new tradeshow exhibit debuts at Vision Expo East in New York, March 23–25, booth 2724.



 

 

A&A OPTICAL ANNOUNCES PARTNERSHIP WITH JIMMY CRYSTAL NEW YORK

 

A&A Optical announces its partnership with Jimmy Crystal, headquartered in New York City. Under the agreement, A&A Optical will be the exclusive supplier of the Jimmy Crystal New York designer eyewear. A&A Optical holds rights to the design and distribution of Jimmy Crystal designer ophthalmic, sun and reader collections for women throughout the United States, Caribbean, Latin America, and Europe.
 
 

Jimmy Crystal designer eyewear collection is comprised of striking, limited edition pieces, each reminiscent of a collector’s item. Hand set Swarovski crystals saturate each piece with color and light, making every style unique and special. In May, A&A Optical will release 18 designer styles in Jimmy Crystal ophthalmic, sun and readers. From exotic animal prints to dreamy organic swirls, there is something special for every taste to wear day to night.

“We are thrilled to make available, Jimmy Crystal designer eyewear, a true women’s luxury collection that has deep roots in the fashion and celebrity world. These modern and luxurious frame styles make every woman feel like a star in designs which emulate glamour and class that endure year after year. In the next 12 months, we have planned two substantial collection launches, each before Vision Expo. You could say it’s A&A Optical’s time to shine,” said Robert Liener, A&A Optical President and CEO.
 
 

About Jimmy Crystal New York

Since the company’s founding in 1991, Jimmy Crystal has earned a worldwide reputation for   unique hand-crafted accessories made with Swarovski Elements. Jimmy Crystal’s name is synonymous with fashion-forward designs and superior quality accessories offering extensive product lines in sunglasses, reading glasses, watches, costume jewelry, handbags, home decor, licensed characters and more. Jimmy Crystal products are available in some of the world’s finest department stores and boutiques and cherished by many as keepsakes and collectors items. Many trend-setting celebrities own and wear customized Jimmy Crystal designs.  


The latest 'Jaws' news
A&A OPTICAL SIGNS ON RON JAWORSKI AS SPOKESMAN FOR XXL EYEWEAR

 

1/2009

"Ron Jaworski's dynamic TV personality on Monday Night Football, his high profile background as a former NFL player and his highly successful business ventures make Ron the ideal spokesperson for A&A's XXL brand. We are thrilled to have Ron Jaworksi on our A&A team and we believe our partnership with Ron will be instrumental to XXL's growth and the brands' expansion into future licenses," commented Robert Liener, A&A Optical President and CEO.

Ron will be appearing/featured in advertising and marketing campaign launching the first quarter 2009 wearing classic XXL™SUN sunwear styles and modern ophthalmic frames.

About XXL eyewear
Launched in 2003, XXL eyewear has become one of A&A Optical's strongest house brands. XXL brand embodies premium quality eyewear engineered to function and to fit the fit challenged male, while being responsive to the demands of the modern male consumer; offering eyewear in unique styles, textures and colors in innovative materials. All XXL styles contain longer temples to match the ample head space. Available in a variety of materials; titanium, memory metal, beta titanium, plastics, semi-rimless, plastic-metal combinations, and sunwear. XXL™ brand eyewear is marketed to Ophthalmologists, Optometrists and eye care retailers throughout the United States, Mexico, Canada, Latin America, Central America, the Caribbean, and just recently, Europe.



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