PR & Advertising

A&A Optical recently announced an agreement with Quiksilver Technical Division, headquartered in Hossegor, France, to be the exclusive supplier of Quiksilver and Roxy ophthalmic eyewear throughout the United States and Puerto Rico.

A&A Optical introduces Quiksilver and Roxy collections; 2, powerful, global brands whose names are synonymous with the boardriding lifestyle and youth culture. Quiksilver and Roxy eyewear has been primarily marketed in Europe and Australia since 1998. Through the new agreement, A&A Optical gains the exclusive rights to sell Quiksilver and Roxy licensed eyewear throughout the United States and Puerto Rico.

"We are excited about the introduction of Quiksilver and Roxy eyewear collections. Quiksilver and Roxy enhances our existing brand portfolio by connecting with the brand- aware youth consumer who seeks fashion forward, fun and sporty styles priced within their reach," said Robert Liener, A&A Optical President and CEO. "The Quiksilver and Roxy brands will open up many new markets for A&A in the US and Puerto Rico which are key to our continued growth. We look forward to a long and mutually beneficial relationship with Quiksilver Technical Division."

A&A Optical will introduce 9 Quiksilver styles and 7 Roxy styles October 2009. Customers will be able to purchase Quiksilver and Roxy eyewear from A&A Optical consultants, customer service representatives and aaopticalco.com website beginning October 2009.

About Quiksilver, Inc.
Quiksilver is recognized world-wide for stylish surf wear and board sport-related equipment. It caters to the young, athletic and young-minded people with expansive product lines in surf wear, snowboard wear, accessories, and board sport-related equipment, eyewear, and personal care products. Quiksilver sells its products in surf, specialty, and department stores worldwide. It also owns about 470 of its own stores, including Board riders Clubs (board sports), Roxy (junior apparel), and Quiksilver Youth. For Quiksilver, fashion is not the only company focus, Quiksilver sponsors more than 500 athletes in surfing, skating, skiing and snow boarding across the globe.

Roxy brand, created by Quiksilver, Inc, was founded in 1991 and is the first surfing brand targeted to girls. Today it is the world's largest action sport fashion apparel company for young women. Roxy products include sportswear, fashion footwear, accessories, eyewear, snowboards, skis, and health and beauty products. Roxy products are sold in over 90 countries worldwide.

A & A Optical announces the release of 4 bold new styles from its upscale, fashionable women's collection, VeraCruz™. VeraCruz™ collection connects with the confidant, modern woman who possesses the ability to reveal her own, unique style through changing her eyewear to match a mood, activity, or her lifestyle. Fine quality eyewear in colors which take their cue from today's fashion trends, modern shapes, bright acetates and metals, including stainless steel and monel, and interesting combinations of materials.

Fall for the wild in the sleek and clean style, Maui. The triple laminate acetate is covered in a snakeskin pattern which extends from the front, down the temples. An elongated eye shape and spring hinges complete the look. Maui is available in 3, high fashion colors; apricot mist, desert sand, and purple rain in size 51-16-135. Coconut Beach is a semi rimless metal frame with spring hinges. Each temple has an abstract design cut out which resembles thick and thin brush marks crossing over one another, beginning at the end piece and extending through the acetate temple tip. Coconut Beach comes in 4 bright colors of blue, brown, purple, and red in size 51-17-135. Lisbon features a classic 3-piece mount with metal temples and acetate temple tips. The lens shape has a modern, slightly rounded shape on top and a more acute square shape on the bottom. Each temple is adorned with 2 small stripes inlaid into the temple in a vibrant contrasting color. Lisbon is available in 4 classic colors of black, brown, purple, and red in size 50-18-140. Show the true 'nature' of your fashion sense in the style, Martinique. Martinique is a combination frame featuring a solid color metal front and complimenting, rich colored acetate temples which contain colorful embellishments of swirls and leaves stamped on and collected right at the hinge. Martinique comes in 4 wardrobe friendly colors of black, blue, brown, and burgundy in size 50-17-135.

The VeraCruz™ eyewear collection supports the Susan G. Komen for the Cure Foundation. Look for the pink ribbon on all VeraCruz™ frames.

A & A Optical announces the release of 3 new styles from Jalapenos® eyewear collection; Phat, Single Lady, and LYLAS (Love Ya Like A Sister). Jalapenos® eyewear captures the attitude of the young adult market utilizing the latest trends in graphic treatments, shapes, colors and combinations of materials which enable the wearer to re-define their look and express their own personal style. Jalapenos® brand indentifies with today's fashion minded teens in addition to appealing to fashionable adults with small faces.

Phat features a softened rectangular eye shape which is complimented by a 2-tone color scheme. The temples are artfully decorated with a tropical floral pattern that is accented by 3 floral cutout designs descending down each temple. The inside temples are stamped with a replication of the outside pattern in a contrasting color. Phat is available in 4 unique color schemes; black with blue, purple with green, brown with pink, and navy with orange, in size 47-16-135. Single Lady, an acetate and metal combination frame which has a sophisticated, dressed up look that can take her from day to evening. Each temple features a series of flowing, etched lines accented with a diagonal line of delicate Swarovski crystals. Single Lady is a style that is perfect for teens and adults with small faces, available in black, brown and purple in 2 sizes; 47-17-125 and 49-17-30. LYLAS (Love Ya Like A Sister) is a triple laminate acetate frame with a bold, oval eye shape, has a pattern fit for any style personality. Each color features its own unique temple pattern options with the temple pattern repeated on the inside of the eye rim. The black frame has a solid black front and temple which is decorated with a blue, black and white checker board pattern that runs the length of the temple. The brown frame has a solid brown front with each temple featuring a feather and swirl pattern on top of a tan acetate. The pattern is interrupted by a fine blue line that runs from the front down the temple. The tortoise frame is accented by a bright purple shade on the outside of the temples with a slightly lighter lavender shade on the inside. LYLAS is available in size 50-16-135.

Make It My Own. Jalapenos® brand eyewear. For more information, contact A&A Optical at 800.492.4465, or visit us on the web at www.aaopticalco.com. No Press Releases found