Our online ordering is temporarily offline as we are launching a new customer experience. Please call our customer service at 1-800-492-4465 to place an order.

A&A Optical Blog

Learn what's new in the industry and with us at A&A Optical

Featured Articles From Our Team

Here is the latest articles to keep you up to speed with the eyewear industry. 

All Articles

Get to learn more about the industry and how A&A Optical can benefit your business.


A&A Optical Launches New Aéropostale Kids Collection

This summer’s going to be big for A&A Optical as we expand our reach into the global teen retail brand, Aéropostale, by launching a new collection on June 1st: Aéropostale Kids. It’s hard to believe that we’re already surpassing another huge milestone after launching Aéropostale just last summer.

Read More

Increasing ROIs With Your Inventory

If you’ve got unsold frames just sitting in your optical practice, you could be missing out on an excellent opportunity to increase your return on investment on your inventory. As a general rule of thumb, your inventory should be turned at least three times a year to earn back the return. But how do you effectively increase this turnover rate? Keep reading to find out how you can improve your ROI on the eyeglass frames in your office today.

Read More

Using the power of brand story when selling frames

When it comes to patient care, it can be easy to focus solely on the technical aspects of fitting patients with the best lenses. After all, that is why patients come in to your practice. However, as the eyewear industry has evolved, it has become increasingly clear that patients are looking for more than just high-quality lenses. They want to feel connected to the eyewear they choose, and that’s where the brand story comes in.

Read More

Increase profitability with your frame board management

When it comes to optimizing your practice’s profitability, an immediate solution that may come to mind is increasing frame board costs. However, this can actually be detrimental to your growth in the future. The good news is that there are numerous other options for increasing optical profits. Keep reading to continue learning about some of the practical and clever ways to boost profitability in your optical without raising board prices.

Read More

Assess retail optical performance with these six benchmarks

Improving your practice’s bottom line is always a welcomed change. However, tangible changes can only happen if you consistently review your retail optical performance. Keep reading to learn about the six major optical benchmarks you should be checking on a monthly basis. Many of these retail benchmarks can be calculated through various point-of-sale and retail management tools created specifically for the glasses industry.

Read More

How selling multiple frames can increase profitability in your optical practice

An often overlooked method of creating a profitable optometry practice is recommending the purchase and use of multiple pairs of glasses for your patients. By prescribing your patients multiple pairs of eyeglasses, you are moving beyond a basic recommendation and providing clients with a more personalized and consultative experience. As we pointed out in a previous blog post, patients are more likely to return to an optometric practice where they feel they have a personal relationship built up with their provider.

Read More

What frames are your customers looking for?

The Perfect Fit

Take a quiz to find the frames your patients are looking for.

Invite Opticians, Get $.

Give $100, Get $100

When they register, set up an account, and make their first purchase from A&A Optical, they’ll get a $100 gift card. You’ll also get a $100 gift card.