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6 Ways to Increase Eyewear Sales During the Summer
6 Ways to Increase Eyewear Sales During the Summer
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Business
Protect Your Eyes in Style: The Importance of Sunglasses
June 27 is National Sunglasses Day, which serves as a great reminder of the importance of protecting yourself from summer eye damage. The sun emits powerful UV rays that can cause severe damage to our eyes when exposed to sunlight for long periods of time.
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Business
6 Ways to Increase Eyewear Sales During the Summer
6 Ways to Increase Eyewear Sales During the Summer
Business
Protect Your Eyes in Style: The Importance of Sunglasses
June 27 is National Sunglasses Day, which serves as a great reminder of the importance of protecting yourself from summer eye damage. The sun emits powerful UV rays that can cause severe damage to our eyes when exposed to sunlight for long periods of time.
News
A&A Optical Launches New Aéropostale Kids Collection
This summer’s going to be big for A&A Optical as we expand our reach into the global teen retail brand, Aéropostale, by launching a new collection on June 1st: Aéropostale Kids. It’s hard to believe that we’re already surpassing another huge milestone after launching Aéropostale just last summer.
Business
Increasing ROIs With Your Inventory
If you’ve got unsold frames just sitting in your optical practice, you could be missing out on an excellent opportunity to increase your return on investment on your inventory. As a general rule of thumb, your inventory should be turned at least three times a year to earn back the return. But how do you effectively increase this turnover rate? Keep reading to find out how you can improve your ROI on the eyeglass frames in your office today.
Business
Using the power of brand story when selling frames
When it comes to patient care, it can be easy to focus solely on the technical aspects of fitting patients with the best lenses. After all, that is why patients come in to your practice. However, as the eyewear industry has evolved, it has become increasingly clear that patients are looking for more than just high-quality lenses. They want to feel connected to the eyewear they choose, and that’s where the brand story comes in.
Uncategorized
Inreasing Your Patient Volume Without Sacrificing Service Quality
Healthcare providers often struggle with the challenge of limited time to attend to all the patients that require their services. Increasing patient volume can seem like a daunting task, but there are ways to achieve it while still maintaining high-quality care.
Uncategorized
Starting your own independent optical practice? Read this first.
Are you looking to start your own independent optical practice? First of all, congratulations! Breaking out of your comfort zone and starting your own eye care practice can be exciting but highly overwhelming.
Business
Increase profitability with your frame board management
When it comes to optimizing your practice’s profitability, an immediate solution that may come to mind is increasing frame board costs. However, this can actually be detrimental to your growth in the future. The good news is that there are numerous other options for increasing optical profits. Keep reading to continue learning about some of the practical and clever ways to boost profitability in your optical without raising board prices.
Business
Assess retail optical performance with these six benchmarks
Improving your practice’s bottom line is always a welcomed change. However, tangible changes can only happen if you consistently review your retail optical performance. Keep reading to learn about the six major optical benchmarks you should be checking on a monthly basis. Many of these retail benchmarks can be calculated through various point-of-sale and retail management tools created specifically for the glasses industry.
Business
How selling multiple frames can increase profitability in your optical practice
An often overlooked method of creating a profitable optometry practice is recommending the purchase and use of multiple pairs of glasses for your patients. By prescribing your patients multiple pairs of eyeglasses, you are moving beyond a basic recommendation and providing clients with a more personalized and consultative experience. As we pointed out in a previous blog post, patients are more likely to return to an optometric practice where they feel they have a personal relationship built up with their provider.
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