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A&A Optical Blog

Learn what's new in the industry and with us at A&A Optical

Featured Articles From Our Team

Here is the latest articles to keep you up to speed with the eyewear industry. 

Business

AI-Enabled Marketing for Your Optical Practice

When it comes to improving business operations, AI technology can offer convenience and efficiency. AI can be used in various marketing strategies to show areas of improvement, increase productivity, and create opportunities for a higher ROI.

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All Articles

Get to learn more about the industry and how A&A Optical can benefit your business.

Business

AI-Enabled Marketing for Your Optical Practice

When it comes to improving business operations, AI technology can offer convenience and efficiency. AI can be used in various marketing strategies to show areas of improvement, increase productivity, and create opportunities for a higher ROI.

Read More
Business

Great Glasses: More Than Fashion & Fit

What makes a pair of glasses truly “great”? For some, it might be a matter of fit and style. For others, they may see a “great” pair of glasses as a pair that was purchased for a reasonable price. Ask anyone who wears glasses what makes a pair of eyeglass frames good, and they’re likely going to give you a variety of answers. For eyecare professionals, however, a great pair of glasses is more than just a pair of fashion-forward frames; it’s the experience that the patient has all through the buying experience from the moment they walk into the optical shop.

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Business

Increasing ROIs With Your Inventory

If you’ve got unsold frames just sitting in your optical practice, you could be missing out on an excellent opportunity to increase your return on investment on your inventory. As a general rule of thumb, your inventory should be turned at least three times a year to earn back the return. But how do you effectively increase this turnover rate? Keep reading to find out how you can improve your ROI on the eyeglass frames in your office today.

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Business

Using the power of brand story when selling frames

When it comes to patient care, it can be easy to focus solely on the technical aspects of fitting patients with the best lenses. After all, that is why patients come in to your practice. However, as the eyewear industry has evolved, it has become increasingly clear that patients are looking for more than just high-quality lenses. They want to feel connected to the eyewear they choose, and that’s where the brand story comes in.

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