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How to Leverage Social Media to Boost Glasses Sales
In today’s digital-first world, eyewear marketing isn’t just about in-store displays; it’s about meeting customers where they spend their time: social media. With 54% of
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Featured Articles From Our Team
Here is the latest articles to keep you up to speed with the eyewear industry.
Business
Why the Alexander Collection is a Must-Have for Your Eyewear Store
In the vibrant world of eyewear, standing out means offering great collections that not only meet diverse vision needs but also captivate with style and
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Tips for improving patient satisfaction in your optical practice
No matter how long you’ve been in the eye care industry, there’s always something new to learn when it comes to making your business as successful as possible. You don’t just want your optical office to survive; you want it to thrive.
Business
Understanding the Eyeglass Frame Manufacturing Process for Better Sales
Understanding the process of how eyeglass frames are made can equip frame sales representatives with knowledge that can increase their sales numbers, but it can also provide opticals with the information they need to inform their patients about the brand story of the frames they are recommending.
Business
Keep an eye out for these eyewear trends in 2024
Eyewear frames are becoming a more prominent part of today’s fashion and style culture.
Business
6 Ways to Increase Eyewear Sales During the Summer
6 Ways to Increase Eyewear Sales During the Summer
Business
Protect Your Eyes in Style: The Importance of Sunglasses
June 27 is National Sunglasses Day, which serves as a great reminder of the importance of protecting yourself from summer eye damage. The sun emits powerful UV rays that can cause severe damage to our eyes when exposed to sunlight for long periods of time.
Business
Increasing ROIs With Your Inventory
If you’ve got unsold frames just sitting in your optical practice, you could be missing out on an excellent opportunity to increase your return on investment on your inventory. As a general rule of thumb, your inventory should be turned at least three times a year to earn back the return. But how do you effectively increase this turnover rate? Keep reading to find out how you can improve your ROI on the eyeglass frames in your office today.
Business
Using the power of brand story when selling frames
When it comes to patient care, it can be easy to focus solely on the technical aspects of fitting patients with the best lenses. After all, that is why patients come in to your practice. However, as the eyewear industry has evolved, it has become increasingly clear that patients are looking for more than just high-quality lenses. They want to feel connected to the eyewear they choose, and that’s where the brand story comes in.
Business
Increasing Your Patient Volume Without Sacrificing Service Quality
Healthcare providers often struggle with the challenge of limited time to attend to all the patients that require their services. Increasing patient volume can seem like a daunting task, but there are ways to achieve it while still maintaining high-quality care.
Business
Starting your own independent optical practice? Read this first.
Are you looking to start your own independent optical practice? First of all, congratulations! Breaking out of your comfort zone and starting your own eye care practice can be exciting but highly overwhelming.
Grow Your Practice With A&A’s Buyback & Referral Programs
Introduction There’s nothing quite like the beginning of a new year to get us excited about moving forward. Whether it’s
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When they register, set up an account, and make their first purchase from A&A Optical, they’ll get a $100 gift card. You’ll also get a $100 gift card.
