Here is the latest articles to keep you up to speed with the eyewear industry.
Fashion trends may come and go, but colorful frames have proven to stand the test of time. Need some inspiration for stocking your summertime frame boards? Look no further than some of A&A Optical’s newest frame releases, perfect for adding a vibrant pop of color to your optical shop.
When it comes to improving business operations, AI technology can offer convenience and efficiency. AI can be used in various marketing strategies to show areas of improvement, increase productivity, and create opportunities for a higher ROI.
Get to learn more about the industry and how A&A Optical can benefit your business.
The end of 2023 is quickly approaching, which means that some patients may be scrambling to use their Flexible Spending Account (FSA) benefits before they expire. For optical offices, this is the perfect time to educate patients and promote the use of these benefits.
6 Ways to Increase Eyewear Sales During the Summer
June 27 is National Sunglasses Day, which serves as a great reminder of the importance of protecting yourself from summer eye damage. The sun emits powerful UV rays that can cause severe damage to our eyes when exposed to sunlight for long periods of time.
This summer’s going to be big for A&A Optical as we expand our reach into the global teen retail brand, Aéropostale, by launching a new collection on June 1st: Aéropostale Kids. It’s hard to believe that we’re already surpassing another huge milestone after launching Aéropostale just last summer.
If you’ve got unsold frames just sitting in your optical practice, you could be missing out on an excellent opportunity to increase your return on investment on your inventory. As a general rule of thumb, your inventory should be turned at least three times a year to earn back the return. But how do you effectively increase this turnover rate? Keep reading to find out how you can improve your ROI on the eyeglass frames in your office today.
When it comes to patient care, it can be easy to focus solely on the technical aspects of fitting patients with the best lenses. After all, that is why patients come in to your practice. However, as the eyewear industry has evolved, it has become increasingly clear that patients are looking for more than just high-quality lenses. They want to feel connected to the eyewear they choose, and that’s where the brand story comes in.
Healthcare providers often struggle with the challenge of limited time to attend to all the patients that require their services. Increasing patient volume can seem like a daunting task, but there are ways to achieve it while still maintaining high-quality care.
Are you looking to start your own independent optical practice? First of all, congratulations! Breaking out of your comfort zone and starting your own eye care practice can be exciting but highly overwhelming.
Introduction There’s nothing quite like the beginning of a new year to get us excited about moving forward. Whether it’s
When it comes to optimizing your practice’s profitability, an immediate solution that may come to mind is increasing frame board costs. However, this can actually be detrimental to your growth in the future. The good news is that there are numerous other options for increasing optical profits. Keep reading to continue learning about some of the practical and clever ways to boost profitability in your optical without raising board prices.
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