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A&A Optical Blog

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Featured Articles From Our Team

Here is the latest articles to keep you up to speed with the eyewear industry. 

Business

Great Glasses: More Than Fashion & Fit

What makes a pair of glasses truly “great”? For some, it might be a matter of fit and style. For others, they may see a “great” pair of glasses as a pair that was purchased for a reasonable price. Ask anyone who wears glasses what makes a pair of eyeglass frames good, and they’re likely going to give you a variety of answers. For eyecare professionals, however, a great pair of glasses is more than just a pair of fashion-forward frames; it’s the experience that the patient has all through the buying experience from the moment they walk into the optical shop.

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News

A&A Optical Launches New Aéropostale Kids Collection

This summer’s going to be big for A&A Optical as we expand our reach into the global teen retail brand, Aéropostale, by launching a new collection on June 1st: Aéropostale Kids. It’s hard to believe that we’re already surpassing another huge milestone after launching Aéropostale just last summer.

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Business

Increasing ROIs With Your Inventory

If you’ve got unsold frames just sitting in your optical practice, you could be missing out on an excellent opportunity to increase your return on investment on your inventory. As a general rule of thumb, your inventory should be turned at least three times a year to earn back the return. But how do you effectively increase this turnover rate? Keep reading to find out how you can improve your ROI on the eyeglass frames in your office today.

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Business

Using the power of brand story when selling frames

When it comes to patient care, it can be easy to focus solely on the technical aspects of fitting patients with the best lenses. After all, that is why patients come in to your practice. However, as the eyewear industry has evolved, it has become increasingly clear that patients are looking for more than just high-quality lenses. They want to feel connected to the eyewear they choose, and that’s where the brand story comes in.

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Business

Increase profitability with your frame board management

When it comes to optimizing your practice’s profitability, an immediate solution that may come to mind is increasing frame board costs. However, this can actually be detrimental to your growth in the future. The good news is that there are numerous other options for increasing optical profits. Keep reading to continue learning about some of the practical and clever ways to boost profitability in your optical without raising board prices.

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Business

Assess retail optical performance with these six benchmarks

Improving your practice’s bottom line is always a welcomed change. However, tangible changes can only happen if you consistently review your retail optical performance. Keep reading to learn about the six major optical benchmarks you should be checking on a monthly basis. Many of these retail benchmarks can be calculated through various point-of-sale and retail management tools created specifically for the glasses industry.

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Business

How selling multiple frames can increase profitability in your optical practice

An often overlooked method of creating a profitable optometry practice is recommending the purchase and use of multiple pairs of glasses for your patients. By prescribing your patients multiple pairs of eyeglasses, you are moving beyond a basic recommendation and providing clients with a more personalized and consultative experience. As we pointed out in a previous blog post, patients are more likely to return to an optometric practice where they feel they have a personal relationship built up with their provider.

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Business

How to maximize your gross profit by strategically pricing your optical products

It’s no surprise that retail pricing is one of the most crucial elements in running a successful optometric practice. In fact, according to the Review of Optometric Business, “retail sales of vision devices account for nearly two-thirds of gross revenue.” This means that for a practice that typically brings in about $500,000 in annual gross revenue (nearly the median for independent practices), product sales are responsible for about 52.5 percent of the gross profit margin.

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